Passionate product and brand designer from Brazil, based in NYC. Led proficient UX/UI teams in NYC and Tel Aviv, after exiting one of the leading brand design agencies in Rio. Obsessed with technology logistics, consumer experience, and practical entrepreneurship.


Bringing complex ideas into a simple visual description, and technical specifications.


Building and managing teams with a minimal footprint, while keeping ability to expand and contract quickly.


Breaking problems/solutions into simpler chunks, to create delegation structures and an execution roadmap.

Cross-referencing and Grouping

Connecting or finding solutions previously tested, giving light to fresh ones.

Previous Experience

Head of UX and Product Design, LivePerson Inc. New York and Tel Aviv. 2009-2019

  • Ideation and Vision
  • Maped out what an ideal psychology around products and experiences would be ideal for the company, and how that can translate in actual tangible products, and placing those in an executable roadmap.
  • Development and improvement of flagship platform products and applications
  • Developed and managed a team of over 16 people directly (over 30 indirectly) who initiated or directly lead the creation of digital products.
  • Aiming specific market needs or internal gaps in the company.
  • Focusing on the optimal user experience.
  • Creation of “Labs" department
  • Developed products using rapid-prototyping, testing product ideas and extensions of existing products.
  • Exposing them to internal and external test groups for feedback, enhancing final development.
  • Customer Communication / Messaging
  • Large focus of the last 10 years at Liveperson, was developing state-of-the-art conversation design and customer automation systems (bots), combined with call center optimization strategies.
  • Enhancing communication channels: Whatsapp, FB Messenger, Apple Business Chat, Google RCS, Web, App SDK, Voice, etc.
  • Branding, Marketing Actions and Events
  • Creation of on-the-fly events, campaigns and activations often without need to involve external agencies for more agility

CEO & Art Director, AGD Artes Gráficas Rio de Janeiro, Brazil. 1998-2009

  • Hired, trained, supervised and mentored a team of over 12 creative professionals in concept and art direction.
  • Served numerous international clients across the fashion, technology, energy, and transportation industries, by producing  quality artwork and graphic design, managed projects from inception to delivery, including: concept, presentation, designing, directing the content and staff, production, and final delivery to the client.
  • Handled graphic design projects, both print and online media, including: fashion campaigns and identity systems (catalogs, print advertising, outdoor media, labels, tags, etc.) that unfold into consumer products (prints, clothing, bags, gifts, etc.), environmental graphics, complex signaling systems, point-of-purchase graphics, shop windows and point of purchase displays.
  • Managed all marketing and promotional efforts to develop and maintain company branding, and networking activities in order to consistently develop new business referrals and leads.
  • All while overseeing all day-to-day business operations of running a busy brand design agency 🙂
Product Concept & Strategy

Understanding, strategizing and building on consumer needs and business objectives.

Automation Design

Scoping and selecting automation possibilities. Bot design and maintenance: automation training and management.

Digital Design

Website platforms, standalone mobile and desktop applications.

Product Design

Ideation and direction. Prototyping and testing. Design and interface. Functionality specification.

Event Design and Planning

Creating immersive brand experiences using hand picked venues, attendee flow, presentation direction and content.

Design Wheelhouse

Branding and visual identity. Retail spaces (Exhibits, stores, events) Print and digital publications. Posters, ads, brochures, fashion catalogs.