Passionate product and brand designer from Brazil, based in NYC. Led proficient UX/UI teams in NYC and Tel Aviv, after exiting one of the leading brand design agencies in Rio. Obsessed with technology logistics, consumer experience, and practical entrepreneurship.
Bringing complex ideas into a simple visual description, and technical specifications.
Building and managing teams with a minimal footprint, while keeping ability to expand and contract quickly.
Breaking problems/solutions into simpler chunks, to create delegation structures and an execution roadmap.
Connecting or finding solutions previously tested, giving light to fresh ones.
Understanding, strategizing and building on consumer needs and business objectives.
Scoping and selecting automation possibilities. Bot design and maintenance: automation training and management.
Website platforms, standalone mobile and desktop applications.
Ideation and direction. Prototyping and testing. Design and interface. Functionality specification.
Creating immersive brand experiences using hand picked venues, attendee flow, presentation direction and content.
Branding and visual identity. Retail spaces (Exhibits, stores, events) Print and digital publications. Posters, ads, brochures, fashion catalogs.